So we had this idea

Have you ever heard of behavioral slippage? No, of course you haven’t — because we made it up. It’s defined as the distance between who you are and who you’d be, if your actions finally lined up with your ideals.

What we noticed

We kept noticing the same pattern: nobody seems to be who they want to be. They can picture it clearly, but somehow they keep defaulting back to the version they’re tired of.

So we thought about it for a while, a long time actually, years even. Then one day it clicked.

Why change is so hard

Change isn’t just hard. It’s neurologically expensive.

• Your planning brain wants change
• Your fear circuits resist it
• Your dopamine system rewards shortcuts

They’re fighting over control. And the wrong part usually wins.

The lie of modern self-help

Most modern self-help skips over that. It tries to hype the rewards without confronting the cost. That’s why nothing sticks. That’s why every new routine collapses.

You always hear "just be yourself," but that's exactly the thing you're trying to change. It doesn't make sense.

Why Capsule is different

What we’re building with Capsule isn’t meant to make you feel good.

It’s designed to do something your brain normally resists:

• Useless enough — so your dopamine system stops chasing shortcuts
• Frustrating enough — to trigger and retrain your fear circuits
• Consistent enough — to give your planning brain a real pattern to work with

That gives your brain no choice but to rewire.

What real change looks like

It's not a single breakthrough, but rather a slow erosion.

• Of who you’re not
• Of the lies you live in
• Of the patterns that keep you locked in place