Who we are

For overthinkers, by overthinkers.

Have you heard of behavioral slippage?

No, of course you haven’t — because we made it up. It’s defined as the distance between who you are and who you’d be, if your actions finally lined up with your ideals.

We get it

The modern world doesn’t give you time to think, just content to consume.

  • Attention is fragmented
  • Identity is fragile
  • Most “growth” feels like denial in disguise

Capsule is different

It's not advice, but rather exposure to the things you don't want to confront.

  • Psychology that explains your self-sabotage
  • Philosophy that forces a perspective shift
  • Behavioral design that rewires identity, not just habits

Meant to puncture your blind spots and rewire the patterns underneath.

We aren't trying to motivate you

But we do want to give you the momentum needed to change.

  • One idea
  • Five minutes a day

Change doesn’t happen all at once, but it does happen if you repeatedly hit the right layer.

What we built

  • Personalized to your MBTI type and who you want to become
  • Modular by design, so every insight stacks where it matters
  • Obsessively written to speak in the voice you’ll actually listen to

It’s smart. It’s a little confrontational. And it’s designed for the skeptical part of you that’s tired of being tricked by your own habits.

How to know if this is for you

  • You know exactly what to do, but still don’t do it
  • You’ve built a life that looks fine on the outside, but feels off inside
  • You’re tired of productivity hacks that avoid the real problem: you
  • You want change that feels real, not performative
  • You don’t need more content, you need something that hits

If any of that lands — good. That means you’re ready.

Our hope is that Capsule will be the last thing you need to become the person you've always wanted, and deserve, to be.

Download Capsule. The future you won't build itself.

One daily insight. Clearer habits. Sharper thinking.